My mother, a complete beauty expert in her own right, turns to me the other day asking if I know of a 'foundation that's not like the texture of a foundation but can even out skin without looking heavy or matte. Nothing masking but that will make my skin look fresh, less tired and not sit in my pores. I don't want it to feel like I've got anything on...'
I've probably heard this a trillion times and often faced with a client who is unrealistic about requesting a quick fix, who instead really needs more coverage and a skincare overhaul and injection of beauty-sense. But this was my mum, someone who taught me about routine and maintenance for my skin.
My mind mulled over a few products such as BB creams, which I hastily dismissed as 'too make-uppy' for my mum. Plus any sign of 'colour' and she'd give me that look that only mum's do!
Some weeks ago I attended the launch of Erborian, to the UK, an event I could not and would not miss. Although very under the weather I would have camped outside the venue in order to make it. Why?
I'd come across the hybrid formulations and intriguing technology on a work trip to China a few years ago whilst researching for another brand in Sephora. Erborian literally excited me on the spot, serums and cleansers with textures I'd not seen. Not only was I convinced I'd arrived on my Beauty planet Asia, a destination that is so advanced in skincare, it was also apparent that Koreans know beauty and we have a lot to learn!
Katalin, one of the two creators of Erborain personally showed me some of the range and even her desert island must-have, BB Flash Essence. I was a little sceptical on hearing the CC Creme worked for caucasian to very dark skins. Hmm, it's hard enough finding a sun lotion that doesn't appear ghostly on mid to dark complexions but I placed a dot of CC onto the back of my hand that Katalin had confidently handed to me in its silver tube with a smile, then smoothed the white cream, yes, it squeezes out white and dense, much like a high factor sun cream. As I massaged the cream into my skin I watched it blend and become seamless in developing to flawless soft-focus skin. I'd found it! Mum, your wishes have come true, all boxes ticked, Erborian CC Creme it is and here's a - the photos tell it all album - YOU WILL BE AMAZED and the best child a mother could ask for when you start purchasing this brand from two fav beauty portals Selfridges and Space NK.
|Instant skin gratification Erborain CC Creme|
|Bright white formula|
|Cleverly changing colour|
|Smoothed and seamless|
Have you discovered Erborian yet?